How to Choose the Right Face Serum for You

When it comes to your skincare, it is important that you are choosing the correct products to suit your particular skin type. The reason why it is so important is because you could be making a concern of yours significantly worse or you could just be wasting your time and money on something that will not benefit your skin. We all have things we would love to change about our skin or things we are not happy with, and you are not alone. Whether you are worried about fine lines and wrinkles, dryness or even hyperpigmentation there is something out there for you all to help reduce the concern.

Fine lines and wrinkles are something that happens to us all, it’s a natural process that happens over time to both men and women of all ages. Having a great skincare routine is one great way of helping to prevent fine lines and also makes them appear less prominent. A facial serum should be an important part of your skincare routine as the properties within a serum allow the active ingredients to penetrate deep within the lower layers of the skin. The skins elasticity is therefore improved, visible tightening occurs making fine lines appear less deep. When choosing the best anti-aging face serum for yourself, ones that contain Hyaluronic acid are a must. Hyaluronic acid is amazing as it can hold one thousand times its own weight in water, meaning it surges your skin with so much hydration it will look and feel instantly plumper. Another key ingredient is Vitamin C. Vitamin C promotes collagen production, which promotes a youthful skin. It is also an anti-oxidant which protects the skin from free-radical damage that comes from the sun. And we all know how damaging the sun is for the skin.. don’t we?! The sun is one of the biggest factors that causes premature aging, including fine lines, wrinkles and pigmentation. So, remember if fine lines and wrinkles is something you are worried about, Vitamin C and Hyaluronic acid is what you need to look out for. A few that I recommend are the Elemis Hydra Boost Serum, Elemis Pro Collagen Super Serum Elixir and the Decleor Antidote Serum.

Loosing skin firmness happens as we become older, our collagen and elastin production slows down, this is like our skins building blocks and support to keep it firm and toned. To help increase the production of collagen within in the skin we can apply collagen boosting serums, these will also increase elasticity. If applied to the skin regularly, morning and evening you will start to notice visible results in the skin. Your complexion will be revitalized and your overall skin firmness will have dramatically improved. Having a great skincare routine is the key to youthful looking skin. The Elemis Ultra Smart Pro Collagen Complex Serum is a firm favourite for increasing firmness. This serum contains 12 specialised algae which give clinically proven results and drone peptide technology to target specific areas of the skin for a firmer and more radiant complexion. The Decleor White Magnolia Aromessence is another favourite, a gorgeous blend of aromatherapy essential oils to increase firmness.

Dry skin is a very common skin concern for many, especially as the winter approaches. Dry skin can be very uncomfortable and unsightly on the skin especially when applying foundation over the top of any dry, flaky patches. Using a hydrating serum is essential for anyone suffering with dry skin. A nourishing and hydrating serum will boost the moisture levels and nourish and feed the skin so that the dry flakes will reduce. It is important to be using your serum underneath your moisturiser to keep skin nourished and give it that extra hydration boost it is craving. Cleansing your skin morning and evening with a mild, creamy cleanser such as the Decleor Cleansing Milk, will gently prepare the skin for the application of your serum and moisturiser. When looking for the best serum for dry skin you need something rich and nourishing. I recommend the Decleor Neroli Bigarade Aromessence Serum, this is 100% natural and contains highest grade essential oils to surge the skin with moisture. Also, the Elemis Superfood Facial Oil as this is packed with anti-oxidant rich superfoods that powerfully work together to nourish the complexion.

Anyone can suffer from Hyperpigmentation, regardless of your skin colour. Your skin becomes darker in colour compared to the surrounding skin; this is caused by excess melanin which is what gives skin its colour. Certain factors can trigger the melanin deposit on the skin such as sun exposure, hormonal imbalances, injuries to the skin and even age. Pigmentation is extremely hard to get rid of, sometimes the best treatment to help needs to be prescribed by an aesthetic doctor such as a chemical peel, lightening creams or use of a laser. There are brightening serums out there which will increase the skin cell renewal, giving a more even skin tone and making the complexion look less dull. Pigmentation will not reduce overnight and to achieve a more even skin tone it will be something you need to be consistent with. The Elemis Dynamic Resurfacing Serum uses Tri Enzyme Technology to reveal smooth skin and leave your skin fresh and bright. Another essential when you suffer with pigmentation is a high factor SPF, such as the Heliocare sun range. It is important to wear this everyday even in the winter months to protect your skin and stop any further sun damage to the skin.

Skin sensitivity can leave the skin feeling sore and looking extremely red. If you are applying any product to the skin and you can feel burning sensation it is so important to remove it from the skin, as you are reactive and intolerant to that product and it will only increase your skins redness. It is essential to only using calming serums with anti-inflammatory ingredients to help soothe and reduce the redness. Also protecting the skin on a daily basis with an SPF should be an essential step within your skincare routine. I recommend the Elemis Pro Collagen Rose Facial oil; this contains Rosehip seed oil which will protect the skin whilst gently hydrating. Another great serum for redness and sensitivity is the Decleor Rose Damascena Soothing Aromessence Serum, it is 100% natural and will quickly comfort and soothe the skin, reducing redness.